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Welcome to Coca-Cola Bottling Company of Santa Fe's 100th Anniversary!

The Coca-Cola Bottling Company of Santa Fe has been serving the Santa Fe Community for a 100 years!

Coca Cola Bottling Company of Santa Fe's Historical Timeline

Please scroll below to enjoy an interactive timeline of Coca Cola Santa Fe's history in videos, images and descriptions! Enjoy!


Click to Scroll!


JA Hart was born May 23, 1896. He lived in an orphanage until the age of 9..../ ➝

JA Hart apprenticed as an electrician in Albuquerque where he began calling on the Coca-Cola franchise there. He eventually saved enough money to buy the rights for Santa Fe and northern New Mexico..../ ➝


JA opened the Santa Fe Coca-Cola bottling “plant” in 1919 on Montezuma Ave with a hand-cranked filler. Bottles were washed by hand. Initial capacity was 15 cases a day..../ ➝


By 1920, output soared to 50 gallons a day. JA bought a Ford Model T to start delivering to Espanola, Chamita and Tesuque.../ ➝


In 1922 JA married Victorine..../ ➝


In 1925 JA moved the business down the street to the old stone ice house on Guadalupe Street, across from what is now the Cowgirl..../ ➝


By 1926 the business had grown enough to justify a new mechanized bottling machine.../ ➝

Late 1920's

In the late 1920 JA’s brother Eugene joined Coca-Cola of Santa Fe as a bottler, starting the tradition of Hart family members working for the company.../ ➝


In 1955 Coca-Cola of Santa Fe moved to a new facility, again on Montezuma Ave, allowing the company to increase production and distribution.../ ➝


It didn’t take long for the company to outgrow its new digs and in 1964 building on the current facility began. “There was nothing out here then. We had to put in all the utilities, everything,” said JA’s granddaughter Kathy Hart.../ ➝